The Drum: 28 October 2011

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In this issue of THE DRUM, we cover the Yorkshire region. The Drum spoke to a number of creative businesses from the region to find out more about the state of the creative sector, and why it may just be exceeding expectations. This special review speaks to a cross-section of agencies, asking:
  • What 's the current atmosphere in the region?
  • Has the agency landscape changed much over the past year?
  • How diverse is the creative offering from the region?
  • What value do festivals such as Leeds digital festival have for agencies in this region?
As well as this, this issue features an interview with Wrigley marketing director Daniela Campari, as the iconic chewing gum brand celebrates its 100th anniversary.The magazine’s agenda pages include the following insights: Social Media
  • How should companies go about handling complaints via Social Media?
  • Fears over corporate social media use
  • 1/3 of Twitter users interacting more with the brands
  • UK credit card providers struggle to meet customer needs online
  • Three quarters distrust online security claims
  • Tablets trump desktops for paid search clicks
  • Oddbins Q&A: Is there any fizz left in the Oddbins brand?
  • Chewing over Wham Bar's future under new owners Tangerine Confectionery
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