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STB designs mailer for recycled paper aimed at designers


By The Drum Team, Editorial

November 1, 2011 | 1 min read

Stocks Taylor Benson has designed a new mailer for the Cyclus range of 100% recycled papers, which is aimed at designers.

The agency was appointed to the brief non-competitively off the back of its long-standing relationship with paper merchant Antalis McNaughton.

The mailer will go out to almost 4,000 designers across the UK this week along with personalised notepads.

Designers will also have the opportunity to win a trip to the Cyclus de-inking plant and recycled paper mill in Denmark and have a tour of Copenhagen.

Paul Betts, account design manager at Stocks Taylor Benson, said: "Designing for designers really lets us flex our creative muscles. This mailer depicts a visual journey that plays on the mill trip and designers’ association with the paper.

"Urban style images illustrate iconic landmarks along the journey from the UK to Denmark, complementing the natural look and feel of the paper, while communicating Cyclus’ green credentials. Gritty, distressed imagery taps into an on-trend, understated and cool aesthetic, adding to the natural touch and feel of the paper."

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