Moustache app Picamo created to raise money for Movember


By The Drum Team, Editorial

November 1, 2011 | 1 min read

London agency Blue Hive has created an iPhone app to help raise money for Movember.

The Picamo app lets users choose from 30 realistic moustaches which they can then line up in their camera and take a snap.

They can share their creation with friends on Facebook and Twitter or by email.

Profits from Picamo, which costs 69p, will go towards Movember, which is held each year in November to raise funds and awareness for men's health, specifically prostate cancer.

Blue Hive art director Nick Hearne said: "Now even follically-challenged men, girlfriends, pets and babies can get involved with the Movember fun. Help us raise some money for this great cause and make the world a hairier place."


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