The Drum Awards Festival - Official Deadline

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By The Drum, Editorial

November 1, 2011 | 1 min read

A little girl's thrill at receiving a bike for Christmas becomes a scream that lasts the whole year in this excellent ad for Halfords. It's well timed for the gift-giving season is almost upon us and no doubt many children will have bike-shaped lumps under their Christmas tree.

Agency: DLKW Lowe

Creative Team: Richard Holmes / Remco Graham TV Producer: Jeremy Muthana Film Prod Co: Waspface

Director: Paul Gay

Producer: Tim Nunn

Dir of Photography: Ed Wild

Production Designer: Debbie Moles

Production Manager: Jessica Archer

Post-Prod House: Framestore

VFX Producer / Supervisor: Kirsty Cleminson Editing House: The Playroom

Editor: Adam Spivey

Audio House: Wave

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

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