A little girl's thrill at receiving a bike for Christmas becomes a scream that lasts the whole year in this excellent ad for Halfords. It's well timed for the gift-giving season is almost upon us and no doubt many children will have bike-shaped lumps under their Christmas tree.
Agency: DLKW Lowe
Creative Team: Richard Holmes / Remco Graham TV Producer: Jeremy Muthana Film Prod Co: Waspface
Director: Paul Gay
Producer: Tim Nunn
Dir of Photography: Ed Wild
Production Designer: Debbie Moles
Production Manager: Jessica Archer
Post-Prod House: Framestore
VFX Producer / Supervisor: Kirsty Cleminson Editing House: The Playroom
Editor: Adam Spivey
Audio House: Wave
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