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Telegraph adds hotel booking service to travel pages in deal with Expedia

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By The Drum Team, Editorial

October 31, 2011 | 1 min read

Telegraph Media Group has struck a partnership with Expedia Affiliate Network which will allow its readers to book hotel rooms direct from The Telegraph's online travel pages.

The deal means The Telegraph's web readers will see editorial articles alongside customer reviews and the option to make a reservation.

Leo Nelson, digital retail director at Telegraph Media Group, said: "Our travel pages have a large readership of discerning travellers, whose tastes vary widely – so access to as large an inventory of hotel accommodation as possible was essential. In addition, we were looking for a partner that allowed us complete flexibility to shape the content to best suit our customers’ needs.

"As The Telegraph becomes a place where readers come to buy, as well as find travel destinations, we expect to see a marked upturn in responses to advertising on our travel pages."

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