Creative round-up: Scottish Chamber Orchestra, Glad Creative, Ben Eine

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Edinburgh publisher White Light Media is launching a new magazine all about booze. Hot Rum Cow promises to tell the “intoxicating tale” of the history of drink, with stories about rum, piracy and the vineyards of Lebanon. Issue one of the 100-page magazine will be distributed through selected newsagents in the New Year, with subscriptions made available online at hotrumcow.co.uk. Business card, compliments slip and letterhead for recently established design agency Glad Creative, using clever language for friendly and engaging stationery which raises a smile. The business card was letterpressprinted onto 700gsm Pristine White Colorplan by Glasgow Press. Outdoor ad campaign for the Scottish Chamber Orchestra’s 2011/12 season by Glad Creative, with posters displayed in train stations, subway stations, and city centre bus stops around Glasgow leading up to the launch of the season. The message was focused on the SCO’s core proposition: to bring their audience ‘closer to the music’ by providing an intimate and powerful live music experience. Gyro has created a video for WDS, a provider of specialist services to the wireless industry, to showcase its offerings. The Manchester-based agency created the film using Adobe After Effects to replace a lengthy PowerPoint presentation the WDS sales teams historically used to run clients and prospects through the company’s products and detailed internal processes. London-based design studio Root’s work for Ben Eine, one of London’s most prolific and original street artists, who specialises in the central element of all graffiti – the form of letters. The branding solution combines the black paint drips that Eine uses on the edges of his canvases with one of Eine’s signature typefaces, the Circus font, in the form of an embossed ‘E’. The identity has been applied to a stationery range mixing several processes, including screen printing onto duplexed card and applying UV to achieve a gloss finish. Branch created an identity for Superyacht designers Claydon Reeves back in 2010 and over the last few weeks have worked on a range of materials including a new website, brochure and a set of adverts featured in Boat International. The approach for Claydon Reeves is based on elegance and simplicity letting the striking designs they produce speak for themselves. From a spot varnished logo on Business cards to foiled titles and textured papers in hand-bound books, premium materials and processes are used in all areas of their communications. Pentagram’s Paula Scher and her team have created a bold graphic program for this year’s Type Directors Club competition, TDC 58. Scher and her designers saw the project as an opportunity to explore creating a cohesive, recognizable program of graphics without repeating forms. The TDC 58 graphics treat the organisation’s acronym in a series of variations on experimental letterforms constructed of straight lines and concentric shapes. Jack Statham’s designs for a publication to assist the transition for 2nd year italian students at the University of Warwick into their year abroad by giving them a list of top ten tips, compiled by students of past years. The publication was commissioned by the Warwick University Italian Society. Red C’s social media campaign for Jessops’ short film competition, supported by The Mob Films and judged by Hollywood fillmaker Paul WS Anderson. The campaign is run through Facebook and Youtube with DM support and was created by Julian Gratton, Stuart Clark and Lara Morton.

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