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Tea Board of Kenya appoints Phipps for UK PR

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By Ishbel Macleod, PR and social media consultant

October 27, 2011 | 2 min read

The Tea Board of Kenya has appointed Phipps to handle its PR in the UK and raise the profile and awareness of Kenyan tea.

The agency, which specialises in food and drink, will target the UK tea industry and consumers in an integrated campaign which will aim to promote the quality and taste of Kenyan tea.

Toby Schuster, Phipps’ head of consumer and social media, said: "Winning business is always a combination of experience, creativity and team work, so everyone is excited about putting Kenyan Tea in the spotlight, be that through sampling, media relations or online engagement."

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