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PACE launches competition to find new brand identity

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By The Drum Team, Editorial

October 26, 2011 | 2 min read

The Publicity Association of Central England is inviting West Midlands design professionals and students to create its new corporate identity as it goes back to its roots and rebrands as the Birmingham Publicity Association.

The member organisation for the region's creative industries wants to rebrand to BPA to reflect its similarity to counterpart publicity associations in Manchester and Yorkshire.

It switched to the PACE name during the early '90s recession which hit Birmingham's creative scene hard, but it now wants a new identity to reflect the "city's vibrant creative industries" of 2011.

Readers of The Drum can now scroll down this page to download an in-depth design brief, a primary requirement of which is a new logo for the BPA.

The winner will receive a year’s free membership of the BPA, entry into the 2012 Cream Midlands Awards, 12 months' subscription to The Drum, an iPad and of course the kudos of peers in the West Midlands creative scene.

Entries should be submitted to drum.competition@carnyx.com by Friday 18th November. All suitable submissions will then be posted on The Drum website where visitors can vote for their favourite.

The most popular submissions will then be judged by a panel of industry experts who will select the winner. The winning entry and new BPA identity will be announced at the last ever PACE Christmas Lunch on Friday 2nd December 2011.

Terms and Conditions

1. The competition is open to design students and professionals living in the West Midlands area. We have defined the West Midlands as the seven metropolitan boroughs: the City of Birmingham, the City of Coventry, and the City of Wolverhampton, Dudley, Sandwell, Solihull, and Walsall.

2. The judges’ decision is final.

3. The winner will need to be available to attend the PACE Christmas lunch on Friday 2nd December 2011.

4. The winner will receive a year’s free membership of the BPA, entry into the 2012 Cream Midlands Awards, 12 months' subscription to The Drum, an iPad or cash equivalent.

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