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First Milk

First Milk appoints Spider PR to promote cheddar brand

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By Ishbel Macleod, PR and social media consultant

October 26, 2011 | 1 min read

First Milk has appointed Spider PR to promote its Mull of Kintyre Scottish Cheddar brand.

Spider will develop and launch a six-month campaign including traditional, digital, and social media and experiential elements.

Richard Medley, Spider PR MD, said: "Mull of Kintyre Scottish Cheddar provides a natural springboard to tie together a broad set of channels into something palatable and engaging for consumers who care about the quality of what they eat.

"We love projects where we can make a commercial difference and this is one of those where helping to increase awareness, sales and distribution is a key objective."

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