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PopCouture appoints Punk for PR

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By Ishbel Macleod, PR and social media consultant

October 24, 2011 | 1 min read

Online fashion brand PopCouture.co.uk has appointed Punk to handle its PR.

The Manchester based agency will manage the national on and off-line press office with a big targeted celebrity product placement campaign, with celebrities such as Fearne Cotton, The Saturdays and The Only Way Is Essex cast already snapped wearing the brand.

Bryony Rose at PopCouture.co.uk said: “‘We originally got in touch with Punk PR because of their great portfolio of fashion clients. As a new brand, PopCouture.co.uk needed a really hands on approach to launch us into the public eye, Punk PR has certainly not disappointed and have been there every step of the way for us.

“It is a very exciting time for PopCouture.co.uk thanks to Punk PR’s hard work, wealth of industry knowledge, fantastic contacts and relentless enthusiasm for what they do – we’ve already seen a huge impact on website traffic and sales since the campaign started.”

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