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British Heart Foundation

British Heart Foundation launches virtual aquarium with glue Isobar

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By Ishbel Macleod, PR and social media consultant

October 24, 2011 | 1 min read

The British Heart Foundation is today launching a virtual fish tank, created by glue Isobar, in aid of its 50th anniversary Mending Broken Hearts Appeal.

The appeal raises the issue that millions suffer from heart damage and the fact that the human heart can’t heal itself, unlike the zebrafish, which can repair its own heart. Scientists at the BHF are trying to learn how this happens to help mend human hearts.

glue Isobar was briefed to create an experience around the zebrafish that would grab peoples’ attention, provide them with relevant information about the Appeal and build support for the research.

The digital aquarium is home to an ever-increasing shoal of zebrafish, created by people including celebrities, scientists, journalists and the families of those closest to the charity’s work.

The aquarium launched online today, and on Thursday will take over the charity’s homepage and social media channels to mark the launch of the appeal. It will be followed by mobile and digital outdoor activity.

British Heart Foundation

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