Bookmaker Betfred has appointed BJL as its creative marketing services agency.
The Manchester agency has already begun work on an integrated campaign that will includes TV, retail and online following a competitive pitch overseen by marketing manager Gemma Strath.
Nick Unsworth, managing director for BJL, commented: “The client’s response to our strategic and creative approach was fantastic and we are progressing full steam ahead to produce a campaign which will not only build on the Betfred brand, but will also focus on delivering results.”
The previous TV campaign, featuring Fred, was created by production company Edits, the first being released in December last year.
The first work is expected to roll out before the end of the year.