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Northern Rock integrates staff into latest campaign activity

By Hugh Jordan

October 19, 2011 | 1 min read

Northern Rock’s is putting its own staff in a starring role in its new mortgage campaign.

The ‘Mortgages Made For You’ campaign features two customer service agents from the lender's Tyneside call centre, Leanne and Joanne. Videos provide some detail about the lives and circumstances of the two call centre workers, while also promoting the lender's popular offers.

The move comes just months after the successful launch of the bank's brand campaign, 'Works for Me', which features real Northern Rock customers pictured in their own homes.

Andy Tate, customer and commercial director at Northern Rock commented: "Building on 'Works for Me', which is all about letting our customers speak for us, we thought our dedicated colleagues in our branches and contact centre would provide the perfect next step... They are the human face of Northern Rock.”

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