Monocle magazine vies to plug BBC World Service gap


By John Glenday, Reporter

October 18, 2011 | 2 min read

The BBCs cutbacks at the World Service are being viewed as an opportunity by the editor of Monocle Magazine, Tyler Brule, who launch a 24hr internet radio alternative this week.

The monthly publication focusses on global affairs and lifestyle and will use its new found audio offering to provide a mixed output of live shows, music, foreign news provided by Sky and ABC Australia and weather.

Hosting the shows will be Monocle’s existing writers whilst ex-BBC World Service presenters will be brought on board to read out the news.

Brule told the Telegraph: “We wanted to do it as its a great way to tell other stories we don’t always get the chance to relay in the magazine and highlight the tales behind the print offering.

“There is an agility and premium quality to audio – which is aligned to our print offering. It’s also a hugely intimate experience – which is why we went for a 24-hour radio service over an internet TV channel.”

Rolex and J Crew will sponsor shows and advertising on the new show.

Listeners can tune into the new station from November 1 when a dedicated app will be made available on iTunes.


Industry insights

View all
Add your own content +