Strictly Come Dancing stars recruited by Willougby PR for railcard launch


By Stephen Lepitak, -

October 17, 2011 | 1 min read

To promote the new Two Together Railcard from National Rail, Willoughby PR recruited two of the professional dancers from Strictly Come Dancing.

Lilia Kopylova and Darren Bennett foxtrotted their way around Solihull station to raise awareness of the railcard, which offers 1/3 off non-peak travel anywhere in the UK, available across 78 stations.

The stunt, devised by WPR aimed to capture press and social media attention, resulting in coverage in local titles such as the Birmingham Mail.

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