Strictly Come Dancing stars recruited by Willougby PR for railcard launch

By Stephen Lepitak | -

WPR

|

article

October 17, 2011 | 1 min read

To promote the new Two Together Railcard from National Rail, Willoughby PR recruited two of the professional dancers from Strictly Come Dancing.

Lilia Kopylova and Darren Bennett foxtrotted their way around Solihull station to raise awareness of the railcard, which offers 1/3 off non-peak travel anywhere in the UK, available across 78 stations.

The stunt, devised by WPR aimed to capture press and social media attention, resulting in coverage in local titles such as the Birmingham Mail.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Proud winners of 66 industry awards in eight years. 

Find out more

Trending

Industry insights

View all
Add your own content +