By Stephen Lepitak, -

October 17, 2011 | 2 min read

Peroni Nastro Azzurro has begun its Autumn/Winter global advertising campaign, created by the Bank.

The ‘La Vita in Stile Peroni’ campaign is running in cinemas, as well as outdoor formats from this month, with the aim of showcasing the brand’s Mediterranean spirit during the colder months of the year.

The Bank creative maintains links with Italian singer Mario Biondi, who sang the classic hit ‘My Girl’ on The Bank’s previous creative for the Spring/Summer campaign, this time featuring a cover of The Temptations ‘Get Ready’.

The campaign will target the 25-34 year old modern, sophisticated and stylish consumers, highlighting the unique Italian seasons.

Tristan Connell, managing director of The Bank said: “We were delighted to create our Autumn/Winter campaign with Peroni Nastro Azzurro, following on from our successful Spring/Summer campaign earlier this year. Peroni Nastro Azzurro is differentiated from other premium beers on the basis of its association with effortless Italian style. We wanted to create an advert in line with consumers’ genuine passion for the brand and its true Italian style. ‘Italian-ness’ is deep rooted in the Peroni Nastro Azzurro brand and we believe this latest campaign reflects the Italian personality, passion for life, charm and authenticity.”