The Only Way is Essex stars to introduce own brand clothing
Billie and Sam Faier, sisters who star in ITV2’s semi-reality TV show, The Only Way is Essex, are to capitalise on their new found fame with the launch of their own ‘high glamour’ clothing line.
Fans of the show keen to emulate the over the top look of false eyelashes and botox will soon be able to by buying clothes straight from the back of its stars.
Called “GraciEve” the new line is set to launch nationwide in House of Fraser stores from next Tuesday with the “Essex look” garments all sporting short lengths and body hugging forms.
Louise Bailey, House of Fraser's contemporary and young fashion brands buyer told the guardian: "Essex is very on trend at the moment, isn't it? It's Essex chic. I can see it translating up north and in the rest of the country."