thetrainline.com launches partnership agreement with O-VOUCHERS
This Sunday, thetrainline.com is launching a partnership agreement with O-VOUCHERS, providing advertisers with fully customizable, demographic-specific, free vouchering opportunities.
O-VOUCHERS will provide train travellers with discounts, presented in the thetrainline.com’s monthly e-Newsletters, on a range of products and services, from days out and electronics to a range of business services and items such as furniture and cars.
Among the first major companies to sign up for the programme are Argos, Furniture Village, Laura Ashley, Packard Bell, Royal Opera House, T-Mobile, Virgin Media and Vision Express.
Richard Baker, joint managing director of Amberhand, the company behind the new programme, said: “Like all good ideas, O-VOUCHERS roots are founded on a simple premise – accurate, cost-effective targeting that enhances brand value, while eliminating wastage.
“O-VOUCHERS get straight to the heart of our partners’ audience, reaching them at a time when they are of the right mind-set, receptive and already predisposed towards buying. What’s more it is completely free for the consumer with no joining fees or tie-ins.
“What makes thetrainline.com such a perfect fit is that its demographic is attractive to a whole range of advertisers.”