Mixed fortunes for Sunday titles following loss of News of the World

The Sunday Mirror has seen an increase of over 30% in its circulation figures in the last year, with the disappearance of the News of the World in recent months.

News of the World last edition

The latest ABC figures from April to September, show that the Sunday Mirror gained 30.02% on its circular last month, growing from 1,139,982 to 1,482,208, with its closest competitor, in terms of figures, The Mail on Sunday, registering 2,018,448 sales this year, 3.55% higher than last year.

Other increases were experienced by Sunday Express at 8.80% (618,516), Daily Star Sunday at 40.84% (511,608) and The People at 26.13% (669,138).

Losses were made however by the Scottish titles the Sunday Mail, down 1.12% to 391,504 and the Sunday Post, losing 3.61% to reach 315,370 average copies.

The National Sunday Quality titles all lost circulation, with Independent on Sunday down 1.53% (159,232), The Observer losing 12.02% to (285,738), Scotland on Sunday lost 8.29% (51,536), Sunday Herald lost 27.14 (30,611), The Sunday Telegraph lost 3,76% (489,449) and the Sunday Times circulation fell by 7.84% (1,007,960).

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.