La-Z-Boy appoints The Write Angle for PR and marketing


By Ishbel Macleod, PR and social media consultant

October 14, 2011 | 1 min read

La-Z-Boy Incorporated has appointed Chorley-based communications consultancy The Write Angle for marketing and PR in the UK.

The Write Angle has been briefed to launch an online presence for the brand, coupled with a media relations campaign to promote the La-Z-Boy brand to consumer and trade audiences.

The brand is available under licence in the UK through Colne-based furniture firm, Furnico Ltd.

Angela Smith, managing director at The Write Angle, said: “La-Z-Boy is a fantastic addition to our portfolio and we’re delighted to have won the account.

“The brand has an extremely strong presence in America and we will be delivering some exciting campaigns to position La-Z-Boy as the recliners and sofas of choice for the UK consumer.”


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