The Drum Magazine: Friday 14th October


By The Drum, Editorial

October 14, 2011 | 3 min read

A taster of what's in our latest issue out Friday 14th October

RECRUITMENT FOCUS – Special review

In this issue of THE DRUM magazine we speak to those in the know in recruitment marketing to find out more about key issues and discover how the downturn is affecting the industry. This special review covers the following:

  • How is the economic climate changing the shape of the job pool?
  • How does Social Media affect your business?
  • How are salaries being affected by the downturn?
  • In what sectors is there a shortage of candidates and which sectors are over- supplied?
  • What is your top recruitment tip for recruiters?
  • What are the key trends in marketing recruitment?

And more…

The Name Game

Here we unveil some of the strangest agency names around, and find out what led these agencies to select them.

The Drum website launch

We talk you through The Drum's newly revamped website which we hope will improve the way you enjoy our news and features online

Analysis & Agenda

Digital – Manchester City Football Club agrees content deal with You Tube

96% of companies use social media for advertising

Advertising – Internet overtakes TV as the UK's biggest advertising medium

Marketing – 45% of UK businesses want alignment of marketing and corporate affairs

The Works - The latest creative campaigns

In this issue we look at the creative work of:

  • Manchester based agency Young's work for Digital Fiction Factory
  • Ian Wright's work for Arjowiggins Creative Papers' Keaykolour brand
  • Quiet Storm's work for Butler's Farmhouse Cheese Diary
  • VCCP Blue's campaign for Animee
  • AMV BBDO's TV campaign for tea brand Twinings

Pitch news

A round-up of the new business news - from pitches and wins to losses and reviews.

People news

A look at some of the biggest moves in the regions - as well as further afield. Both client-side and agency...

The magazine regularly includes:

- In-depth Report and Analysis

– Regional and Sector with all the hard hitting facts, stats and trends


Industry insights

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