CIPR PRide Awards Scotland 2011 winners announced

By The Drum | Editorial

Wave PR


scottish enterprise article

October 14, 2011 | 4 min read

Weber Shandwick Scotland was named the Outstanding Public Relations Consultancy of the Year at this year's CIPR PRide awards, also winning another eight trophies on the night.

Meanwhile, Scottish Enterprise picked up the prize for Best Outstanding In-House Public Relations Team and Scottish Public Sector Team of the Year at the ceremony, which took place at Radisson Blu in Edinburgh. Wave PR won Best Small Consultancy for the fourth year running also.

The full list of this year's winners can be viewed below:

Corporate and Business Communications

GOLD: Weber Shandwick Scotland – Definitely Mabey

SILVER: Scottish Enterprise – SDI: a modern Scottish success story


GOLD: Smarts – ‘Get Oan Yer Bike!’ – How Smarts got Scots to Pedal for Scotland

SILVER: The BIG Partnership with EuroChampsChallenge – The 7,000 mile Road to Wembley

Internal Communications

GOLD: NHS Greater Glasgow and Clyde – Putting the PRide back into nursing

SILVER: The City of Edinburgh Council – Modernising Pay Campaign

Crisis Communications

GOLD: Falkirk Council – Snow: Up To Our Thighs In It

SILVER: Grayling Scotland – H1N1 in the food chain

Community Relations

GOLD: Golley Slater – The Big Lunch Scotland

SILVER: Network Rail and Grayling Scotland – The Airdrie-Bathgate Rail Link

Public Sector

GOLD: Weber Shandwick Scotland – Arria

SILVER: Scottish Enterprise – Delivering Results

Best Campaign £10K and Under

GOLD: The PR Company – The Art Roch Edinburgh International Haggis Championship

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SILVER: CM Porter Novelli, Camera Obscura & World of Illusions – Communicating with Smoke and Mirrors

Consumer Relations

GOLD: Stripe Communications – Sourz – Give It Some ...Summer

SILVER: The BIG Partnership, Novus Leisure – The launch of Glasgow’s biggest house party, Mansion House

Best Use of Media Relations

GOLD: Weber Shandwick Scotland – Arria

SILVER: Grayling Scotland & Edinburgh Napier University – One for the road: selling biofuel against the odds

Integrated Communications

GOLD: Weber Shandwick Scotland – And a thread runs through it...

SILVER: The BIG Partnership, Frame and MEC Global for Maxxium UK – The Famous Grouse 100 campaign

Best Use of Social Media

GOLD: Weber Shandwick Scotland and Isle of Jura – A Taste of Island Life Online

SILVER: Holyrood Partnership – A Serving of Social Media

Best Use of Photography or Design

GOLD:– Weber Shandwick Scotland – Creative Couture...Captured on Camera

SILVER: Falkirk Council – Take the Right Route

External Newspaper or Magazine

GOLD: Glasgow Housing Association – The Key: GHA’s magazine for tenants

SILVER: Tricker PR – Deelicious

Internal Newsletter or Magazine

GOLD: Glasgow Housing Association – Your News: Giving a voice to GHA staff

SILVER: Business Stream – The BRP & finance update

Best Website or Microsite

GOLD: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election

SILVER: Historic Scotland – Stirling Castle Website

Best Event

GOLD: Material_UK – Tennent’s Flash Football

SILVER: Pagoda PR – Mitsubishi to invest up to £100m: Snow, sake and the Scottish Samurai

Outstanding Young Communicator of the Year

Laura Berry, Holyrood Partnership

Outstanding Small Consultancy

GOLD: Wave PR – Give us a Wave

SILVER: Bread Public Relations – Bread PR: Fresh Approach

Outstanding In-House Public Relations Team

GOLD: Scottish Enterprise

SILVER: VisitScotland

Outstanding Public Relations Consultancy

GOLD: Weber Shandwick Scotland – Ideas that Grow

SILVER: 3×1 Public Relations – Ten Years of Success

Public Affairs

GOLD: Midlothian Council – Midlothian Snowsports Centre at Hillend

SILVER: Weber Shandwick Scotland – ScotlandVotes: Predicting the 2011 Election

Best Publication

GOLD: VisitScotland – Literary Scotland – A Traveller’s Guide

SILVER: Robert Wiseman Dairies – Annual Report 2011

Scottish Public Sector Team of the Year

GOLD: Scottish Enterprise – Enterprise. Delivered

SILVER: Scottish Government – The Smarter Communications Team

An individual award for Communicator of the Year went to Louise MacDonald, CEO of Young Scot

A special award for the Best use of Measurement and Evaluation

GOLD: Weber Shandwick Scotland – Definitely Mabey

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