The next living-room revolution: internet-connected TVs
Research undertaken by the Internet Advertising Bureau (IAB) and multi-channel video agency Adjust Your Set has revealed that 88% of marketers are yet to develop connected TV strategy. The survey of over 200 IAB members uncovered industry reactions to internet-connected TVs, and the report aims to illustrate these reactions and understand the issues and challenges associated with the new platform.Here we take a look at the report's main findings.
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Internet Advertising Bureau (IAB)
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners, publishers and agencies. Given the rapidly evolving nature of the digital landscape, the IAB’s mission is to build a sustainable future for digital advertising.Find out more
Adjust Your Set
A full-service digital content agency designed for next generation marketing We have been pioneers & distributors of video in a multi-screen world since 2008. We fuse content strategy, creativity & technology to enable brands to become always-on publishers in a customer-centric digital world.Find out more