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The Drum

The next living-room revolution: internet-connected TVs

Research undertaken by the Internet Advertising Bureau (IAB) and multi-channel video agency Adjust Your Set has revealed that 88% of marketers are yet to develop connected TV strategy. The survey of over 200 IAB members uncovered industry reactions to internet-connected TVs, and the report aims to illustrate these reactions and understand the issues and challenges associated with the new platform.Here we take a look at the report's main findings.