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McIntosh Foods releases brand building campaign for ready meal range

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By Stephen Lepitak, -

October 11, 2011 | 1 min read

An integrated marketing campaign for McIntosh Food has been released to promote its range of ready meals.

The campaign, by Denvir Marketing, will promote the range of Macaroni Cheese, Stovies and Haggis, Neeps & Tatties.

Denvir was briefed with driving trial and sale of the McIntosh pie and ready meal range, devising a print campaign which will be supported by sampling across Tesco, Asda and Morrison stores, alongside a radio campaign through Real Radio.

The three print adverts were shot in Stirling, Dundee and Linlithgow, and aims to build brand awareness in Scotland.

Claire Kinloch, managing director at Denvir said “It has been a privilege for Denvir to work with McIntosh on such a unique and exciting consumer campaign. This campaign in particular is a perfect example of how brands can use Denvir’s expertise to engage directly with their target audience in order to drive sales and brand awareness.”

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