Smirnoff tasks new Brazillian office of We Are Social with social engagement campaign
Smirnoff Vodka has appointed the newly established Brazilian office of We Are Social, which will see if monitor the brand’s engagement through social channels.
The São Paulo office has been tasked with growing Smirnoff’s online community through a conversational calendar which will aim to encourage people to share pictures and experiences and engage with the Smirnoff Nightlife Exchange Project.
The brand’s Facebook page will be the main source of engagement, as the agency aims to grow its fans.
Robin Grant, global managing director of We Are Social, commented: “We’re blown away by the opportunity to launch We Are Social in Brazil with a world-renowned brand like Smirnoff. The Smirnoff ‘Be There’ positioning is one that we know we can play our part in by rallying people around the world´s most exciting nightlife experience and inspiring them to create and share content they want to talk about.”
An initial team of six will be based at the new office, headed up by managing director Leslie Orsioli, former head head of digitial projects at F/Nazca Saatchi & Saatchi, who joins We Are Social from AgênciaClick Isobar, where she was strategic planning manager.
Leslie Orsioli, managing director, We Are Social São Paulo, says: “I’m really excited to be bringing together such a great team of people here in Brazil. We Are Social is setting the global agenda when it comes to social media, and I’m confident that the team we’re building in São Paulo can add to We Are Social’s strategic and creative reputation, both at a local level and on the world stage. I’m looking forward to building on the ground-breaking work we’re doing with Smirnoff and driving the agency forward.”
Robin Grant added: “Brazil is not only one of the world’s largest and fastest growing markets, but also has a reputation for leading the world with digital creativity. With the explosion of social media usage in Brazil, we felt it was essential to have not only a presence, but to bring together a team that matches that of any of our other five offices, able to lead the market with a conversational approach”
We are Social also has offices in London, Munich, Paris, Milan and Sydney.