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The Drum

Flash of inspiration: experiential football event packs a punch for Tennent's Lager

Flash Football was an innovative experiential event delivered by Material Marketing Communications for Tennent's Lager. Tennent's wanted to create buzz around its new football sponsorship. Material engaged the talents of ex- and current Old Firm players to go head to head in a 'spontaneous' showdown in Glasgow's city centre. This case study explains the PR strategy behind the event, and highlights the results the event had for Tennents' including increased brand conversation about Tennent's.