Red Cross appoints Golden Goose for PR
The British Red Cross has appointed Golden Goose to work on a campaign to help highlight food crises around the world.
PR activity will include a central London experiential event, timed around World Food Day on 16 October, including celebrity engagement and social media outreach.
Felicity Hardingham, Golden Goose PR director, said: "The British Red Cross wants to deliver a one-day activity and ensure they can educate the general public about what is clearly an important and growing issue.
"We’ve already secured the perfect location and a foodie celebrity figurehead and can’t wait to deliver what is sure to be a brilliant event."