Was this 1984 Apple commercial really the best ever made?
They say a picture is worth 1000 words. So a video must come in at , say 10,000 words. So, in tribute to Steve Jobs, here is that great Apple commercial, 1984 - the greatest ever , if Bob Garfield is to be believed.
He writes in Adage that for almost 28 years, he has been calling "1984" the best commercial ever made.
" Ridley Scott's Super Bowl tour de force is often so cited because it so dramatically defined the new Macintosh computer and the entire Apple brand. The IBM PC was hardware for the masses of conformists and brainwashed drones; the new Mac was a tool of liberation for the heroically independent thinker." Perfect marketing that was. People didn't buy Apple products; they bought into the Apple ethos. Apple wasn't just a company. It was a movement. But, Bob confesses," Until recently, I had failed to notice the central genius behind the Apple ethic. It was true. "Not just shrewd, not just potent, but literally true. I never noticed that the positioning was rooted in reality. Steve Jobs was a bona fide liberator. "A revolutionary. A visionary leader. First, he liberated his customers from DOS. Then from Windows. Later he would use digital technology not to speed up and quicken cel animation, but to Pixar it into near irrelevance. "Then, with the iPod, he consigned the recording industry and much of terrestrial radio into similar near oblivion. His iPhone revolutionised the hand-held world and his iPad is only just beginning to alter publishing on a grand scale."
So here's the ad. The best ever? You tell us.