The West Brom appoints Seal for PR
Building society The West Brom has appointed Birmingham agency Seal to handle its public relations.
Seal picked up one of its "most prestigious PR wins of the year so far" following a three-stage pitch process involving six unnamed agencies.
“All the agencies who pitched were excellent, and it showed the depth of exciting talent that exists outside London," said Stephen Leonard, divisional director marketing and e-commerce at The West Brom.
The agency will work with the in-house marketing and communications team on a PR campaign to promote the building society on a regional and national level.
It will aim to highlight the society's community engagement programmes and branch modernisation work as well as its products and services.
Kate Morris, Seal's chief executive, said: "The West Brom is one of the strongest brands in the Midlands, with a heritage going back 160 years.
“While its heartland is in the Black Country and Birmingham, as the sixth biggest building society in the UK it is a major financial services provider and our focus will be on achieving national as well as regional exposure.”
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