See what's on at The Drum

Scottish Government brings in The Leith Agency, Stripe and Storm ID for winter campaign

Scottish Gov.t to run 'ready for winter?' campaign

The Scottish Government has appointed Storm ID, The Leith Agency and Stripe Communications to handle its digital, consumer engagement and advertising activity respectively, for its national ‘Ready for Winter?’ Campaign.

The campaign aims to encourage families, businesses and communities across the country to be prepared for winter should weather be severe or there be another occurrence of a prolonged winter.

The campaign will aim to encourage Scots to consider how they could be affected should severe winter weather hit, as well as inform then how they can get involved at a local level.

Stripe Communications will be tasked with driving awareness through ongoing media relations, while fellow Tangible-owned company The Leith Agency will develop creative and advertising materials, as well as handling community engagement.

Storm will manage all digital campaign elements, including content for the Ready Scotland website.

Gillian Govan, chief marketing officer for The Scottish Government, commented: “The ‘Ready for Winter?’ campaign draws on learnings and insight from other similarly affected nations. The appointment of all three agencies will support us in delivering an integrated consumer campaign that, working with key stakeholders, partners and agencies, will help raise awareness and encourage behavioural change to ultimately improve the preparedness of the Scottish nation as a whole.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy