Samsonite Europe Travel & Leisure

Samsonite appoints Saatchi & Saatchi as pan-European agency


By The Drum Team | Editorial

October 4, 2011 | 1 min read

Luggage company Samsonite has appointed Saatchi & Saatchi to handle its pan-European business, following a four-way pitch.

Taking over from TBWA, Saatchi & Saatchi will focus on markets including the UK, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.

Edouard Wattel, Europe head of communications at Samsonite, said: “Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch.

“That’s why we believe that they will continue to enhance our existing strong communications materials and success in adding even more emotional appeal to the brand.”

Samsonite Europe Travel & Leisure

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