Waitrose campaign promotes Canary Wharf store opening
Waitrose is to launch a campaign to promote its newly refurbished shop on Canary Wharf, Waitrose Food, Fashion and Home.
The campaign, created by Kitcatt Nohr Digitas, will roll out this month after the agency was briefed to create a direct marketing campaign to promote the opening of the shop.
The campaign will target time-pressured city workers who shop during the week, as well as weekend visitors and will feature the line ‘You’ll be surprised at what you’ll find’ alongside images of home wares, fashion and food items combined in ‘unexpected’ ways.
Photography contained within the campaign was by Nato Welton.
A direct mail pack will feature the line ‘Your new Waitrose Canary Wharf is now open’, and will contain ‘surprising’ things that customers can find within the store, as well as a £5 gift voucher.
In-store, outdoor and email activity will support the store opening.
Alia Ahmad, local marketing manager for Waitrose, commented; “Our new look Canary Wharf shop gives our customers much more that they might expect. This campaign illustrates beautifully how we've bought together carefully selected home, fashion and beauty products as well the delicious, quality food that customers know us for.”