FSCS to scrap £4million campaign?
The Financial Services Compensation Scheme (FSCS) is reportedly scrapping its £4million advertising campaign for failing to raise consumer awareness.
The campaign launched in January, but the FSCS has admitted it has not had the desired effect.
Mark Neale, FSCS chief executive, told Money Marketing: “We have looked at the market research flowing from that campaign and asked ourselves some fundamental questions about what is the best way of communicating our messages.
“We need to home in much more on the contexts in which we really matter to consumers, for example, when they are buying financial products. We want to work with the industry to get the FSCS messages across in those contexts.”
However, a spokesperson for the company has said that despite these claims, it is 'not ruling anything out' and that stage two of the campaign is being planned.