Clark

Clarks promotes the First Shoe Experience online

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By The Drum Team, Editorial

September 29, 2011 | 1 min read

Shoe retailer Clarks has appointed Spicerack to take on a new creative project launch for an online campaign.

The interactive campaign will promote the Clarks First Shoe experience, which will feature early stages of walking in a child’s development.

The online display campaign will feature across a number of parenting websites, including Netmums and Bounty.

David Harrison, creative director of Spicerack, commented: “We were honoured to work on this project, sharing the rich heritage of Clarks and using our digital media experience to demonstrate in a fun way a key milestone in a parent and child’s life.”

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