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NHS develops brand identity with Cube3

The Greater Manchester Clinical Research Network has created a brand identity with Cube3 to support its clinical study campaigns over an 18 month period.

The ‘consent for approach’ campaign enrols participants who have given their permission to be contacted in the future about various studies run throughout the programme. Cube3 was required to devise a series of concepts that could run simultaneously but relate to different studies.

The first campaign was to focus upon diabetes and needed to encompass clear and simple messaging to actively engage with potential participants. For this, the design team created ‘HELP DIABEATES’.

Cube3 teamed up with Global Radio to execute a radio campaign which will roll out the creative messaging to listeners across the Greater Manchester area, with a PR campaign to begin next month with a city centre event designed to create awareness of the trials.

Paul Thorpe, head of communications for the Greater Manchester Clinical Research Network, said: “We needed a creative direction for our campaign that would communicate an overall key focus of the programme but also encourage people to sign up through the significance it held to them personally.

“Cube3 have successfully achieved this aim, and we now have a strong format to communicate for future campaigns to enable us to reach our targets.”

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