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Footasylum launches m-commerce site with One iota

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By The Drum Team, Editorial

September 26, 2011 | 1 min read

Footasylum has unveiled an m-commerce website created by One iota, following its Facebook store being created by the same agency.

The site has location-aware browsing and promotional management to enhance the user experience, with the entire solution fully integrated into Footasylum’s back office systems.

Damian Hanson, One iota’s CEO, said: “We’re delighted to launch Footasylum’s mCommerce solution. Our modular Software as a Service offering (SaaS) is proving to be extremely successful, as it takes away the technology and innovation headaches and allows clients to sell quickly across new channels and focus on what they do best.

“Our goal is to be the leading partner of choice for retailers and brands in the UK who are looking to extend their eCommerce reach across new digital channels. It’s become very clear that quick fix solutions are not the answer, and our integrated approach makes both technical and commercial sense for our clients.”

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