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McCann Erickson Central boss Lovett hails success of latest Vauxhall campaign

McCann Erickson Communications House is celebrating the success of the latest Vauxhall campaign featuring the English football team, and a new song by Noel Gallagher, after it made the Top 5 adverts on AdForum.com.

The Birmingham-based agency ‘Line-UP’ campaign was the first brief to be worked on by the agency’s creative director Vince McSweeney, who joined last year from Australia as the agency publicly sought to improve its creative image.

The production on the advert was said to be worth over £1m alone, while Noel Gallagher’s song ‘AKA…What a Life’ this week entered the download charts at Number 20.

Dean Lovett, CEO of McCann Erickson Central, commented: “The fact that McCann Birmingham was selected to develop the ‘Supporting A Nation’ advertising campaign for Vauxhall is not only a huge testament to the agency but a landmark account win for the Midlands region and, I’d go as far to say, regional agencies as a whole. Traditionally, contracts of this size and exposure have been awarded to London-based agencies so it’s fantastic to be able to showcase the talent that sits outside of the Capital by working with such an iconic brand.

“The ad has created a real buzz around the agency and we’re very proud of the results. To make it into the top five adverts in the world on AdForum speaks volumes. To produce the ad we worked with some of football’s most famous faces including legends Jack Charlton and Peter Shilton as well as football fans and Vauxhall staff. And gaining exclusive use of the What a Life single off the new debut album from Noel Gallaher’s High Flying Birds was particularly exciting and now the single has entered the charts.”

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