Workbrands creates campaign for property firm Andrews
Bristol agency Workbrands has created a new 'Look and Book' campaign for property group Andrews.
The marketing drive promotes Andrews' Open House Weekends where properties are showcased and offered at one-off price reductions.
Ronda Green, marketing and customers services director for Andrews, said: ""The ‘Look and Book’ campaign adopted a more retail approach, as we maximised window space with large vinyl stickers featuring the campaign creative to draw attention to properties in the windows of our busy high street branches.
"In addition to extensive print advertising, we have also invested heavily in social media to ensure that the message reaches a very wide audience."
Workbrands creative director Jonathan Quintin added: “We developed a concept which we felt illustrated the energy and benefits of the ‘Look’ event.
"We used fresh and contemporary colours whilst still keeping the traditional values of the Andrews brand. We wanted to create a brand/campaign which was engaging and approachable, yet informative and friendly to the public. Using the binoculars as a main theme, we developed visuals to complement the key message.”