Imperial War Museum appointment for Mason Williams
Imperial War Museum North has appointed Mason Williams to deliver a series of consumer PR projects to promote its family friendly offering.
Following a competitive pitch, the north west-based agency will take on the two-year contract from October, where it will promote a half-term family fun activity with a Ministry of Food theme.
Mason Williams will now work closely with the Museum’s in-house PR and marketing team to attract families to visit the museum during the school holidays.
Gawen Higgins, deputy MD of Mason Williams, commented: “IWMN is one of the UK’s leading visitor destinations showcasing some of the most incredible and iconic exhibitions in Europe if not the world.”
“It is a privilege to be working with them on some of the very exciting content they have planned over the next few years.”
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