CHILLI UK creates scary packaging for Butterkist

By The Drum Team | Staff Writer



butterkist article

September 20, 2011 | 2 min read

Popcorn brand Butterkist is to launch a new Halloween-themed range with packaging designed by CHILLI UK.

The limited edition packaging for the Toffee and Sweet range will launch nationwide in October.

Halloween packaging

Lisa Sullivan, brand manager at Butterkist owner Tangerine Confectionery, said: "Halloween is one of the major seasonal opportunities when it comes to confectionery and consumers will be looking for the brands they know and trust when they stock up for Halloween parties and trick or treat visitors."

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Design

View all


Industry insights

View all
Add your own content +