Butterkist

CHILLI UK creates scary packaging for Butterkist

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By The Drum Team, Editorial

September 20, 2011 | 1 min read

Popcorn brand Butterkist is to launch a new Halloween-themed range with packaging designed by CHILLI UK.

Halloween packaging

The limited edition packaging for the Toffee and Sweet range will launch nationwide in October.

Lisa Sullivan, brand manager at Butterkist owner Tangerine Confectionery, said: "Halloween is one of the major seasonal opportunities when it comes to confectionery and consumers will be looking for the brands they know and trust when they stock up for Halloween parties and trick or treat visitors."

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