British Urban Film Festival (BUFF) began on Friday with David is Dying, with credits by Zone in its first foray into film branding.
The film follows his story as David discovers he is HIV positive, along with the possibility that his unborn child could also be infected and so too the child’s mother, his long-term fiancée, Carla. It centres on an intense psychiatric therapy session and journeys through flashbacks into David’s childhood and the past 12 months.
Up and coming film director, Stephen Lloyd Jackson approached Zone to create the credits for this, his second motion picture, which he wrote and directed.
Zone created the distinct type style used across all media communications for the movie, in order to portray a succinct and recognisable brand image. The agency describes the typography as taking visual cues from grave stone typography as well as the swirly script used for condolence and sympathy cards.