Food

Braehead Foods appoints Innovation Digital as digital agency

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By The Drum Team, Editorial

September 20, 2011 | 1 min read

Innovation Digital has announced a digital partnership with Braehead Foods and the Cook School Scotland, following a four way pitch.

Under the partnership, the Innovation Digital team will be delivering a number of services including the development of a digital strategy, user interface design, web development, search engine optimisation, email marketing, training and specialist social media services.

In parallel to this, Innovation Digital will develop a separate ecommerce system for the Cook School Scotland. The new system will be designed to be as user friendly as possible to maximise revenue from increased sales of classes, vouchers and products. It will look to engage users through a new social media strategy to maximise uptake and interaction from tools such as Twitter, Facebook and Youtube.

Graeme Fletcher, marketing manager of Innovation Digital, said: “The two projects are very exciting and will involve a lot of specialist staff here at Innovation Digital.

“We’re confident that the relationship will prove to be a great success and we’re looking forward to working closely with Braehead Foods to help them achieve their online goals.”

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