RatedPeople.com launches first TV campaign
RatedPeople.com, the website which connects the public to local tradesmen, is launching its first TV advertising campaign with 7 stars.
The 30 second advert, which also reveals a brand new logo for the business, explains the process for finding quality, proven, and highly regarded tradesmen in the local area.
It will test-air in Scotland on ITV1, Channel 4 and Five and will run for four weeks, with the company planning a substantial national roll-out in 2012. A radio campaign will run at the same time.
Tariq Dag Khan, RatedPeople.com chief marketing officer, said: "Now firmly placed as the market leader, we are excited about the potential to meaningfully capitalize on our market momentum and to continue to grow our category. We are also beginning to explore natural extensions to the value we deliver, for both homeowners and tradesmen. Coupling our strong online presence with smart, strategic offline investment, which includes TV and radio, creates unique opportunities for our business and for us to position our brand."
7 stars was involved in the media planning and buying for the campaign.