Response One takeover completed by St Ives
Marketing and printing firm St Ives has acquired Response One Holdings as it aims to grow its digital and marketing service offer.
The company has acquired Bath based Response One, established in 1998 and now employs around 70 members of staff, to deliver specialist media buying and sales services, as well as data insight, print management and strategic campaign planning.
The project revenue of the firm by the end of October this year is £25m, according to St Ives.
The existing management team will continue to lead the company following its take-over, from its existing premises.
Patrick Martell, chief executive of St Ives said: “Response One is an excellent fit with our growing portfolio of marketing services offerings and will give us the opportunity to sell a wider range of services across a broader customer group. The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise return from their marketing campaigns. I am delighted to welcome Response One to the St Ives Group.”
