Halifax revitalises brand and unveils new advert
Halifax has unveiled a new brand identity with Adam & Eve, with a new advert to be launched this weekend.
Its new brand strategy and identity, Halifax 'the people who give you extra', is to be centered around three core values; rewarding customers, being straight-forward and sharing enthusiasm.
The Halifax Community Choir, which will feature in all TV advertisements, is made up of over 100 Halifax colleagues from across the country, ranging from mortgage advisors to bank cashiers, all of whom auditioned for the chance to represent the bank. The adverts will launch during the X Factor on Sunday.
David Nicholson, group director for Halifax Community Bank, said: “Halifax has long been a brand to be proud of, and now is the time to move forward and build on that. We intend to shake up the High Street with new and existing offers that challenge the norm, and we need a brand to match that. Our people are at the heart of our success, so it was only natural for us to continue to let our colleagues bring our brand to life. Our people are proud to work for this bank and want to show that pride once again.”
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