centre:mk appoints TCS Media for media planning and buying account
TCS Media has been appointed to manage the centre:mk’s £500,000 media planning and buying account.
TCS Media will have the task of driving footfall in to the shopping complex over the crucial Christmas trading period.
The campaign will involve a mix of broadcast, online and print media and represents a major shift in strategic direction.
David Price, associate director at TCS, said: “This is a real challenge and one that we are relishing. The UK retail scene is in the maelstrom of economic uncertainty and shoppers are the life-blood of the industry. In the centre:mk we have a great product, an icon of the local area. Our job is to ensure that its appeal is as strong as the day it was launched.”
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