Accountancy firm Mazars launches digital magazine
International accountancy firm Mazars is today launching a new monthly digital magazine which can be read on the web, smartphones or iPads.
Mazars' 'Insight Out' will be pitched at those working in the business, finance and professional services sector. It will cover issues such as audit, tax and advisory services.
Tony Treacy, the marketing director who has overseen the creation of Insight Out, said: “We wanted to move completely away from boring corporate literature standards, and set a new benchmark for professional services. That’s why we created a joint team of Mazars’ technical experts, experienced professional journalists, designers, photographers and video producers.
"We wanted to create a interactive publication that is not only attractive and engaging, but much more importantly communicates opinion and information that business people need to tackle a range of issues in what are unquestionably tough-times.”