Ultralase aims to find state of the nation's eyesight through Twitter
Ultralase are launching a ‘Twittervision’ study today, which aims to plot people's eye prescriptions.
The vision correction company is asking people from all regions to tweet their prescription, which they hope will provide a snapshot of the state of the UK's vision - highlighting regional differences and patterns.
For every tweet posted on the map, the company has pledged to donate 10 pence to the charity Vision Aid Overseas, which is dedicated to transforming access to eye care services in developing countries.
Participants tweet their prescription in the following manner: L:-3 R:-4 (Insert postcode) and add the hashtag #ultralase. Each entry will be added to the map live and included in the map's key which has 11 different ranges from perfect vision, to poor vision. People without Twitter can add their prescription on the website.
Luisa Borg-Myatt, online campaign and content manager from Ultralase, said: “This is a really exciting project that the whole country can help to shape. It will be interesting to see whether regional patterns emerge when the whole of the UK get on-board and share their prescription.”