Media

IPC Media makes two digital appointments

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By The Drum Team | Staff Writer

September 12, 2011 | 2 min read

IPC Media has today announced two promotions within IPC Digital: Tara Hamilton-Whitaker and Cathy Ma.

IPC Media digital directorNeil Robinson revealed that Hamilton-Whitaker has been promoted from digital programme directorto digital development director; while Ma has been promoted from social media product manager to head of social media.

Hamilton-Whitaker (pictured, left) will work closely with Robinson and IPC Media’s divisional managing directors to identify and deliver key strategic revenue generation programmes and initiatives, while retaining her role of overseeing the core technology development programme, social media mobile product development programmes and digital capital investment programme across the company.

Ma (pictured, lower left) will build on the social media at the company, while working closely with Hamilton-Whitaker and the divisional brand teams to leverage social media technologies, partnerships and marketing techniques to drive brand affinity and audience engagement.

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Robinson said: “These promotions are about recognising two important strategic pillars of IPC Digital strategy – social media and the diversification of our revenue mix.”

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