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Living Social Groupon

Daily Deals market and Groupon grow revenue in US


By The Drum Team, Editorial

September 12, 2011 | 2 min read

According to research, the US daily deal marketplace grew in August, as the revenue of marker leader Groupon, despite negative reports that the company had experienced a 50% decline in its website traffic.

Research carried out by YipIt, claimed that Groupon grew its revenue by 13% in August to $120.7m from $106m the previous month, making over 30,000 daily deals offers that month.

In contract, competitor LivingSocial saw its revenues decline in the US for a second month in a row, with revenue of $45.1m in August, a decline of 3% from July.

The daily deal industry as a whole grew by 9% last month to £228m.

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